About Us

Lélé Plage

Our story

Inspired by a shared dream, Lélé Plage was born from a couple's vision to revolutionize beach accessories. With one partner deeply immersed in the laid-back surf culture of Chile and the other passionate about fashion, they noticed a gap in the market for stylish yet practical beach gear. Tired of settling for clunky and uninspired options, they set out to create something different. Drawing from their love for the sea and the surf, they envisioned innovative beach gear that seamlessly merged functionality with elegance. The name "Lélé Plage," where "plage" means beach in French, was inspired by the chic coastlines of France, but it was matched with the laid-back vibe of Chilean surf culture, creating a unique fusion of style and coastal living. And so, fueled by their shared passion and a desire to elevate beachside living, Lélé Plage emerged as a beacon of relaxed sophistication along the coastline.

Luxurious, timeless, and essential, but make it chic.

SHOP